YouTube has begun implementing a novel tool aimed at identifying the use of artificial intelligence for face replacement in videos. This feature is intended to combat the distribution of unwanted deepfake materials and facilitate their removal from the platform. Engadget reports on this development.
Currently, only members of the YouTube Partner Program have access to this tool. The system focuses on instances where AI alters a person's face, but does not yet track voice changes made without the individual's consent.
To utilize this protective feature, users must verify their identity by uploading a copy of an official document along with a short video selfie. They will also need to provide the system with source materials for verification.
Once verified, the system operates on a principle similar to Content ID, used for identifying copyright-protected audio. It scans uploaded videos, detects potential matches, and allows the face owner to review results and flag violations for subsequent removal.
The launch of this tool comes amid growing concerns regarding the proliferation of video generation technologies, especially following the release of new models such as Sora 2 by OpenAI.