The Israeli-American startup Wiz, specializing in cloud security, is entering the Ukrainian market. According to Forbes Ukraine, Softico has been appointed as Wiz's official representative in Ukraine, focusing on information security and IT distribution.
Wiz is recognized as one of the leading players in the Cloud Native Application Protection Platform (CNAPP) space. Its solutions allow businesses to manage cloud security without the need for large DevSecOps teams.
Unlike traditional systems, Wiz operates without agents or complex integrations, providing visibility into risks and relationships between users and assets. The platform supports AWS, Azure, Google Cloud, and Kubernetes, complies with ISO 27001, SOC 2, and GDPR standards, and seamlessly integrates with CI/CD processes.
According to Andy Ritchie, head of WW Partners at Wiz, the company aims to assist businesses in safely implementing cloud technologies and artificial intelligence. "Cloud and AI unlock incredible potential for innovation. Wiz enables organizations to leverage these technologies without additional risks," he noted.
Softico, as Wiz's representative in Ukraine, will handle localization, consulting, and customer support for those transitioning to cloud security models. Alexander Butusov, Head of the Information Security Department at Softico, stated that there is growing interest in CNAPP solutions in Ukraine that combine scalability and ease of implementation.
Note: Wiz is among the fastest-growing startups globally due to the high demand for its services as businesses transition to the cloud. According to the company, nearly half of the world's top 100 companies use its services, including BMW, Salesforce, Morgan Stanley, Shell, eBay, and AstraZeneca. Wiz's revenue in 2024 reached $500 million, and co-founder Roy Reznik aims to double this figure by 2025.
It is also reported that since the onset of the full-scale war, Ukrainian businesses have been actively migrating to cloud services like AWS, Azure, and Google Cloud. According to the IT Ukraine Association, the cloud security market in Ukraine has tripled during this period and could grow by another 226% to $3.78 million by 2029. The most active adopters of cloud solutions are companies in fintech, retail, and the public sector.
Remember, in March 2025, Google announced its largest acquisition by signing a deal to purchase Wiz for $32 billion. Following this, Wiz will become part of Google Cloud. Recently, this deal successfully passed scrutiny from the antitrust division of the U.S. Department of Justice. Google stated that the approval process continues in other countries, and the transaction is expected to be completed in 2026 upon meeting standard closing conditions.