Artificial intelligence is increasingly integrated into Google's offerings, prompting mixed reactions. Journalists from The Verge have noted that Google has begun experimenting with altering article headlines in Google Discover to AI-generated versions that sometimes misalign with the content.

In some instances, these rewritten headlines have been misleading. For example, Discover displayed an Ars Technica piece titled "Steam Machine price revealed," while the original article only discussed the device's design without disclosing any pricing information from Valve. The Engadget editorial team also observed another format of experimentation where original headlines were paired with generated short summaries.

Google labels these elements as "Generated with AI, which can make mistakes," yet this has not stopped users from criticizing the new feature for its inaccuracies and potential to spread misinformation.

Google representative Mallory DeLeon informed The Verge that this is a "small UI experiment" for a portion of Discover users. According to her, the goal is to "rearrange headlines to make it easier to explore topics before diving into other materials."

Nevertheless, the experiment raises concerns among online media, with which Google has previously had conflicts over the use of their texts in search and news services. In past years, publishers have repeatedly sought compensation for the display of their content, and Google responded by limiting access to their materials in search.

At the same time, Google continues to actively integrate AI into its core search. Google Search Vice President Robbie Stein stated that the company is testing the combination of AI Mode and AI Overviews on a single mobile search screen, which will make AI suggestions even more prominent and impactful in the results.