Ryan Roslansky, CEO of LinkedIn, stated to Bloomberg that the demand for AI to create or edit content on the platform has turned out to be significantly lower than expected. According to him, users are afraid of appearing unnatural or being caught using generative tools.

"This isn't TikTok — it's your professional reputation. If you get 'caught' on LinkedIn, it could adversely affect your career prospects," Roslansky explained.

At the same time, the demand for AI skills is rising: over the past year, the number of job vacancies requiring AI knowledge has increased sixfold, and users have added these skills to their profiles 20 times more often. Roslansky believes that during times of change, human skills — the ability to communicate, collaborate, and adapt quickly — will be paramount for success.

LinkedIn is also actively integrating AI into its products: the new job search tool allows users to enter queries in natural language rather than just keywords. Recruiting services have also received support from AI agents, although, according to the CEO, convincing a candidate to come for an interview is still best done by a human.

Since 2020, Roslansky has led LinkedIn while overseeing some Microsoft products. He admits that before sending emails to Microsoft CEO Satya Nadella, he always presses the Copilot button to "sound smart, like Satya."

However, last year, Originality AI shared research findings indicating that over 54% of long English-language posts on LinkedIn show signs of AI generation. Thus, it is possible that LinkedIn users do not trust the company's tools.